SportsPro Madrid

Person scanning a QR code on their phone.

38%

Opened the app

21%

Of users engaged in gamification

Features

Native integration, in-app giveaways, sponsor rewards, QR codes, augmented reality, geo-mapping, scavenger hunt and digital collectables.

The challenge

SportsPro sought to enhance attendee engagement at its event by integrating an immersive experience into its app. However, it lacked the technology to implement this ambitious campaign effectively.

The solution

XRii collaborated with the event to integrate a web app into the Swapcard app, enabling attendees to join a QR code scavenger hunt with AR games and collectibles. Strategic sponsor placements and exclusive rewards drove participation, boosting foot traffic and enriching the attendee experience.

The challenge

SportsPro sought to enhance attendee engagement at its event by integrating an immersive experience into its app. However, it lacked the technology to implement this ambitious campaign effectively.