Billson's Beechworth
2.6k+
App downloads
6.1k+
Collectables hunted
74%
Of users participated in the experience
#42
Ranked on the Apple App Store
"The scavenger hunt was so special to us"
The challenge
Billson's, an esteemed specialty beverage brand and one of Australia's oldest breweries, faced the challenge of creating an unforgettable launch experience for their limited edition cordial to generate significant interest and increase foot traffic.
The solution
Using XRii's technology, Billson's launched an augmented reality beverage scavenger hunt across Beechworth. Once all the collectables were collected, customers were rewarded with a free bottle of their limited edition cordial flavour to redeem at the brewery.
The challenge
Billson's, an esteemed specialty beverage brand and one of Australia's oldest breweries, faced the challenge of creating an unforgettable launch experience for their limited edition cordial to generate significant interest and increase foot traffic.
The solution
Using XRii's technology, Billson's launched an augmented reality beverage scavenger hunt across Beechworth. Once all the collectables were collected, customers were rewarded with a free bottle of their limited edition cordial flavour to redeem at the brewery.
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