Advertising Week
69%
Of app sign-ups participated in the campaign
22%
Completed the entire scavenger hunt
“XRii's knack for gamification and seamless app integration was spot-on"
The challenge
Advertising Week APAC faced the challenge of crafting an engaging experience for attendees that exceeded traditional event activities. They aimed to captivate audiences with an interactive experience to foster meaningful engagement and incentivise participation with enticing sponsor offers.
The solution
XRii partnered with Advertising Week APAC to develop an exciting scavenger hunt that would reward participants while educating people on the power of tech in marketing, achieving the two main goals—to generate engagement at the event and to create meaningful interactions with app sponsors.
The challenge
Advertising Week APAC faced the challenge of crafting an engaging experience for attendees that exceeded traditional event activities. They aimed to captivate audiences with an interactive experience to foster meaningful engagement and incentivise participation with enticing sponsor offers.
The solution
XRii partnered with Advertising Week APAC to develop an exciting scavenger hunt that would reward participants while educating people on the power of tech in marketing, achieving the two main goals—to generate engagement at the event and to create meaningful interactions with app sponsors.
Did you like our designs?
We created XRii Media to meet the increasing demand for tailored designs and development solutions.
MGM x Zukaz x Triple M
Perth Heat
Echuca Moama Festival
Sport Industry Group
City Precinct
SportsPro Madrid
Let's GO Melbourne
Kardinia Park
Billson's Beechworth
Soccerex
Ready to engage your audience?
