Let's GO Melbourne
The challenge
The City of Melbourne aimed to rejuvenate its CBD by enhancing foot traffic and community involvement. Traditional marketing methods fell short in drawing public interest, underlining the necessity for an innovative tech-based approach.
The solution
XRii and the City of Melbourne launched an AR scavenger hunt to revitalise the CBD, boosting foot traffic and enhancing community engagement. This initiative also collected crucial data and increased sponsor visibility, strengthening connections among people, places, and businesses.
The challenge
The City of Melbourne aimed to rejuvenate its CBD by enhancing foot traffic and community involvement. Traditional marketing methods fell short in drawing public interest, underlining the necessity for an innovative tech-based approach.
The solution
XRii and the City of Melbourne launched an AR scavenger hunt to revitalise the CBD, boosting foot traffic and enhancing community engagement. This initiative also collected crucial data and increased sponsor visibility, strengthening connections among people, places, and businesses.
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Sport Industry Group
Billson's Beechworth
Perth Heat
SportsPro Madrid
City Precinct
Echuca Moama Festival
Kardinia Park
MGM x Zukaz x Triple M
Advertising Week
Soccerex
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