Kardinia Park

51%

Of engaged fans signed up

40%

Of sign-ups engaged in gamification

Features

In-app giveaways, vouchers, sponsor rewards, augmented reality, geo-mapping, scavenger hunt and digital collectables.

The challenge

Sports venues face the challenge of attracting fans to the games and ensuring their experience extends beyond the stadium. Kardinia Park looked to enhance fan engagement, both on game days and beyond.

The solution

XRii implemented a multifaceted solution to revolutionise the fan experience and strengthen community engagement through a custom native app. The app debuted with a captivating AR-infused Scavenger Hunt, stealing the spotlight at the Melbourne Renegades KFC BBL|13 home opener against the Perth Scorchers! Fans enthusiastically participated in the hunt, collecting custom AR collectibles to hunt for merchandise discounts, free tickets, and a signed shirt.