Echuca Moama Festival
44%
Of users participated in the campaign
31%
Completed the entire scavenger hunt
“Engaging with XRii has meant that we can appeal to a new generation of blues fans"
The challenge
The Echuca Moama Festival team aimed to initiate an interactive campaign within their new app to engage festival fans and attract a younger generation of blues fans.
The solution
XRii crafted a 'Get Rewards' feature seamlessly integrated into their native app, featuring an interactive AR scavenger hunt with enticing prizes and rewards from local businesses along the way.
The challenge
The Echuca Moama Festival team aimed to initiate an interactive campaign within their new app to engage festival fans and attract a younger generation of blues fans.
The solution
XRii crafted a 'Get Rewards' feature seamlessly integrated into their native app, featuring an interactive AR scavenger hunt with enticing prizes and rewards from local businesses along the way.
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