; Brand Guidelines – XRii

Purpose of Brand Guidelines

Our brand guidelines have been developed to ensure brand consistency whilst also safeguarding XRii’s value and reputation

By utilising our brand guidelines, we ensure that a set of standards and rules are implemented to keep styling simple, promote creativity, and make sure everything appears as it should

Brand guidelines help eliminate confusion, provide inspiration, and from an external point of view and in the fast-paced social and online environment, our brand can be the only interaction a person has with our company. So, it needs to be correct

Spacing

Empty space around the logo should be at least 50% of the height of the logo

Partner Placement

Partner logos should be placed after XRii’s logo, either vertically or horizontally. The space in between should be XRii’s logo height

Colour Variations

Use the gradient logo as the primary unless grayscale is needed. Use the white logo when placing the logo on a coloured background

Colours

Primary Colours

Coral

HEX          FF7352
RGB          255, 115, 82
CMYK       0, 69, 69, 0

Sapphire

HEX          3462D6
RGB          52, 98, 214
CMYK       81, 65, 0, 0

Electric Blue

HEX          76E5E5
RGB          118, 229, 229
CMYK       45, 0, 16, 0

Turquoise

HEX          4ECEAA
RGB          78, 206, 170
CMYK       61, 0, 45, 0

Secondary Colours

Iris

HEX          6149F1
RGB          97, 73, 241
CMYK       56, 66, 0, 5

Mulberry

HEX          D44E9F
RGB          212, 78, 159
CMYK       0, 53, 21, 17

Honey

HEX          FFA24B
RGB          255, 162, 75
CMYK       0, 36, 71, 0

Cerulean

HEX          2CC8FA
RGB          44, 200, 250
CMYK       81, 20, 0, 2

Neutral Colours

Charcoal

HEX          231f20
RGB          35, 31, 32
CMYK       70, 67, 64, 74

Rhino

HEX          E2E2E2
RGB          226, 226, 226
CMYK       10, 7, 8, 0

Gradients

Typography

Fonts

Heading 1

Rubik Bold

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Heading 2

Rubik Medium

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Heading 3

Rubik Bold

Abcdefghijklmnopqrstuvwxyz

1234567890

Heading 4

Karla Bold | All Caps | Tracking 100 | Opacity 50

Abcdefghijklmnopqrstuvwxyz

1234567890

Paragraph

Karla Regular

Abcdefghijklmnopqrstuvwxyz

1234567890

Type Hierachy

Rubik Bold

Heading 1

Rubik Medium

Heading 2

Rubik Bold

Heading 3

Karla Bold | All Caps | Tracking 100 | Opacity 50

Heading 4

Karla Regular
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Iconography

The icons are drawn with outlines using the coral-sapphire gradient over black and white backgrounds, and white over other coloured backgrounds.

Illustrations

The illustrations combine gradient shapes and gradient outlines – a mix of being both fun but still professional.