How XRii make experiential marketing available to any brand

Experiential marketing invites people to interact with a business through hands-on experiences, and the good news is that it's no longer just for brands with big budgets or technical expertise.

XRii digital loyalty software allows brands to launch their own experiential marketing campaigns through a user-friendly platform. In this article, we give you an overview of why experiential marketing is important and how your brand can use XRii to launch your own stand-out digital experiences.

What is experiential marketing?

Rather than approaching a customer through traditional marketing methods, experiential marketing invites them to interact with your brand through real-world experiences and interactions. You may have also heard of it referred to as immersive marketing, engagement marketing and experience management (XM).

Why is it important?

Real-world experiences help create strong connections. By providing your audience with unique, fun, and hands-on activities, they’ll be more likely to want to learn more about your brand. It also increases the chances of not only gaining new customers, but also growing customer loyalty.

What are some experiential marketing examples?

Perth Heat

“Perth Heat, an Australian Baseball Club, leveraged XRii's blended digital engagement campaign to collect data and incentivise fans at games, utilising a custom-branded app with in-app rewards and challenges for a chance to win $50k cash.”

MG Motors

“Zukaz created an experimental marketing campaign by combining XRii's AR, geo-mapping and reward technology to launch a mass scavenger hunt adventure game, where locals could search for car parts with rewards tied to them, including food, drinks, experiences, and a chance to win an MG car by collecting all the parts and the elusive car key.”

What makes XRii unique?

Due to budget, time or technical constraints, experiential marketing is often put in the “too hard basket” by brands. Until now. XRii makes it easy to create interactive and memorable immersive marketing using augmented reality, geo-mapping and gamification.

There’s minimal integration required, making experiential marketing strategies accessible to any brand—big or small. You can simply design your campaigns within your existing app or website using the XRii dashboard. Below are some of the key features of XRii software.

White labelled

Our digital solutions are white labelled which means you can choose the experience you want to create, add your branding and you’re ready to go. XRii integration specialists do all the hard work, harnessing the latest technology to make high-value experiences available to any brand.

Augmented reality (AR)

AR combines real-world experiences with digital features, adding virtual objects to the environment around you. Possibly one of the most well-known examples of this is Pokémon Go which took the world by storm in 2016. XRii uses the latest AR technology so that you can create your own memorable experiences—whether it’s a scavenger hunt or customer rewards.

Geo-mapping

XRii solutions use geo-mapping technology to turn geographic data into intuitive maps and location-based digital experiences. This can also be used to analyse store foot traffic, understand where your customers are, promote new store locations to audiences, and more.

How can brands use XRii for experiential marketing?

Scavenger hunts

Form a community around your brand with fun, interactive scavenger hunts with real-world rewards. XRii digital loyalty software uses AR and gamification that allows you to set up missions, games, and rewards for your customers when they collect items from various locations. There’s minimal coding, a simple redemption process and support in place to make sure it’s a seamless experience for both your marketing team and your audience.

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At-home engagement

Create games and experiences that your audience can enjoy from the comfort of their own home. This can help drive traffic to your online store by rewarding customers who complete simple digital tasks. For example, if you’re a sports brand, you might launch an AR digital experience where your audience kicks a goal to unlock a discount coupon that they can use online or in-store.

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Release location-specific rewards

With XRii’s cutting-edge geo-mapping and AR technology, you can promote real-world locations by attaching rewards to them. Brands are already using this experiential marketing strategy to drive foot traffic to stores by dropping rewards nearby or in-store for people to collect and redeem.

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Promote sponsors

Traditional sponsorship marketing can include anything from logos to banners, booths and coupons. With XRii technology, you can create better engagement between your audience and sponsors through digital coupons and experiences. For example, a festival can place rewards around the venue for attendees to collect and redeem at selected points on a map, helping to drive awareness of their sponsors and foot traffic.

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Want to see XRii experiential marketing in action? Book a demo!

Learn more

Get your own interactive marketing app developed in weeks with cutting-edge technology. Learn more about our pricing or get started below with an XRii success manager.