Advertising Week APAC

Imagine an augmented reality scavenger hunt at Lunar Park. That’s exactly what we did as an App Development Partner for the 2023 Advertising Week APAC conference.

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Sponsored by Mo Works, XRii created a web app that integrated seamlessly with Advertising Week’s existing native app. Developed within weeks, attendees could navigate easily to the scavenger hunt to claim rewards from sponsors throughout the park.

About Advertising Week APAC

Advertising Week brings brands, marketers, agencies, creatives, media owners and tech companies together to network and learn. Attendees learn from the industry’s best minds and connect with each other through learning experiences and entertainment.

Goals

Bringing the power of technology to a buzzing industry event

XRii partnered with Advertising Week APAC to develop an exciting scavenger hunt that would reward participants while also educating people on the power of tech in marketing. We had two main goals—to generate engagement at the event and to create meaningful interactions with app sponsors.

“Teaming up with XRii for an in-app scavenger hunt at Advertising Week APAC was a real thrill. Our attendees had a blast hunting for Augmented Reality (AR) models on the app to score some fantastic prizes.”

         - Clive Prosser, Director, Advertising Week APAC

Our Solution

A seamless branded experience delivered within weeks

Working to a tight timeline, our team developed a web app that seamlessly integrated into the main Advertising Week app within weeks. The Pokémon Go-inspired scavenger hunt featured collectables throughout Lunar Park that people could collect to go into the draw to win a major prize.

Our sponsors made the prize pool possible with an NRL game day package from Illawarra Dragons, a complimentary 1 hour marketing strategy consultation with Mo Works, and a free augmented reality model.

"Thank you so much for the tickets! It was my first experience to watch a game at the stadium and I definitely enjoyed it."

         -NRL Game day Package Winner

People could enter the scavenger hunt app from the Advertising Week app or by scanning QR codes around the event. It was also promoted through social channels during the conference.

“The fusion of XRii’s tech-savvy approach with our campaign objectives led to an activation that was not only immersive but also incredibly effective in driving engagement and brand recognition. An invaluable partnership that truly transformed our marketing landscape.”

          - Mo Hamdouna, Managing Director, Mo Works

The Results

Elevating marketing and engaging audiences

Although we were working within a small window, the app development and activation went off without a hitch. We saw 69% of people who signed up to the Scavenger Hunt participated in the campaign.

"Working alongside XRii for the Advertising Week activation was a revelation. Their innovative tools elevated our marketing efforts, delivering exceptional results."

            - Mo Hamdouna, Managing Director, Mo Works

The Future

See you again next year

After seeing how cutting-edge technology can be used to engage audiences, the team at Advertising Week APAC is keen to explore more opportunities with XRii next year. We look forward to working together again and developing new ways to excite and entertain.

“XRii's knack for gamification and seamless app integration was spot-on. Big shoutout to XRii for sprucing up our app and getting our attendees hooked in a whole new way. We're looking forward to exploring more opportunities with XRii again next year."

              - Clive Prosser, Director, Advertising Week APAC.